Campus Marketing Toolkit

Specifically developed with student organizations in mind but applicable to all members of the University of Miami community, the Student Affairs Campus Marketing Toolkit seeks to consolidate the wide variety of policies, deadlines, departmental owners, and design specifications of most—if not all—commonly used channels for publicizing campus programs, services, and other initiatives.

The Division of Student Affairs strives to keep this toolkit as current as possible. Please submit any additions or corrections to Student Affairs Communications and Marketing at


Creating Accessibility

As the University of Miami continues to foster a culture of belonging where all ’Canes feel valued and have the opportunity to add value, all content creators have a responsibility to ensure that written materials, graphic designs, and other marketing and communication content is accessible to all members of our community.

Creating content with accessibility in mind helps to ensure that color palettes, artwork, fonts, videos, and more are easily understood by all. This guide provides guidance and practical tips to help make your materials accessible to all students.